All relationships are built on trust. The same applies to your client relationships.
Look at your marketing, your messaging, and your team communication. Do they build trust or destroy it? Because once you've ruined trust, it's impossible to reverse course. Fix your approach, and move onto the next potential client.
These are the 10 biggest trust killers. Use your marketing to get your relationships on the right footing and then follow through. A single slip-up could mean the difference between a signed agreement and hours of wasted consults (if you even make it that far).