For most family law practices things slow down a bit near the end of the year. Clients are busy with the holidays and don’t call quite as often. Potential clients are trying to get through the holidays without disrupting the children.

You’ve got a bit of free time coming that you might not have had before. How are you going to use it?

You could spend it with your family.

You could catch up on the work you’ve been unable to get to.

Or you could use it to build your practice.

I suggest option three – building your practice – you knew I was going to say that, didn’t you?

Here’s a quick idea for you. This is something you can easily do and still leave time for your family and your overdue work.

How about writing to all of your clients – right now – and advising them of the frequency of child related disputes over the holidays. Wish them the best and indicate that you’re hopeful that they won’t have such a problem. Let them know, however, that you’re available to help if things get off track for them, or more importantly, for a friend or relative.

Let them know that you closely monitor calls and emails during the holidays and that you have a team assembled for quick responses to holiday emergencies.

Your objective here is to remind these former clients that you exist. Your hope is to generate referrals of their friends. The timing is important because lots of people discuss family issues over the holidays. You should expect a bump in calls right after the first of the year, in part due to the time of year, and in part, as a result of these letters.

We all know that there’s nothing like time with the family to stimulate thinking about divorce.

Put together a list and get your letters out now.