...in which I can focus the time I have to work on my practice has been transformative. Running a business while practicing law can be a challenge, and trying to sift through all the resources out there is like drinking from a firehose. The In-To-On sessions have given me the structure to avoid going in too many directions at once and actually bring big practice improvement projects to completion.
The challenge with working on my practice...
...has always been less about making the time and more about knowing how specifically to spend that time. The In-To-On sessions have been like having a personal trainer tell me exactly what to focus on without worrying that I was missing something important or going in the wrong direction.
The #1 item on your task list for the next 52 Mondays is locked in. I've built a curriculum that covers all the nitty-gritty details of setting the targets, getting the low-value work off of your plate, and reorienting your practice toward what you want.
I've talked your ear off about how important moving from working in to on your business is. It's the cornerstone of the way I approached all decisions about the firm for my practice, and it's at the core of my program for helping others do the same for their firms.
The Steps you need
Each week's program is a quick, precise focus on a single priority. It's a kick push forward and a place to discuss it along with resources if you decide to dig deeper. Some weeks will be aspects of the practice that you already have dialed-in the way you want, or that will make more sense farther into your practice building journey.
Pick the ones you're equiped to handle and save the others for later. In-To-On is the blueprint for what's missing, and the catalyst to jump-start the tasks you've been avoiding.
In-To-On 2025 Topics
Implementing vision, building culture
Training, recruiting, delegation
Intake, client journey, NPS
Tax, insurance, bookkeeping
Marketing, target clients, practice areas
Systems, tech, team buy-in
Enforcing priorities and focus
And the Accountability/Community to keep it going
What happens when I join?
When you sign up, you will be enrolled in Rosen Institute Premium - the program that has helped more than 1,000 firm owners level up their practices. You will receive immediate access to all of the existing Rosen Institute courses and programs on RosenInstitute.com, as well as access to our private Slack community focused on discussions with other attorneys about marketing, technology, finance, and management.
You will also get immediate access to your private podcast, where on December 30th, we'll start your week-by-week journey from working in to working on your practice.
This program runs for the entirety of 2025. You can sign up for either monthly or yearly billing and can cancel at any time.
...how to go from simply practicing law to building a successful law firm that will provide for my family. When I first joined the Rosen Institute, my firm was not where it needed to be in terms of revenue. After listening to Lee's podcasts and having Lee and others in the Institute analyze how I had my firm structured, my revenues grew significantly and I started building the law firm that I had imagined when I first started.
Lee has accomplished what most lawyers only dream about.
He has created a very successful practice that he runs remotely while traveling the globe with his wife. Lee and his right hand man Ned operate Rosen Institute through which they provide a wealth of information and teach lawyers how to build a thriving practice. Lee is incredibly smart, innovative, personable, tech-savvy, and generous. I take pride in knowing him and I recommend his services to anyone who wants to elevate their practice without limitation.
I came across Rosen Institute during my research...
for help and support for my ambitious of scale my small law practice and I have found great educational material which helped me to develop my solo practice into a firm of five people.
What really changed and worked for me (key factors) were: 1) putting process in place (we are currently doing our ISO 9001/2015 for quality management system), 2) developing a vision which I share with my team and 3) counting on great support from the community.
Thanks to Rosen Institute, I now have a vision,...
...guidance and tools which inspire me to make better decisions about growing my practice and achieving my goals.
Working with Lee, Ned and the members has helped me clarify what I want and pushed me to take action. I'm having fun and learning a ton while doing it. I've picked up ideas that have saved me months of agony that would have been required to research them myself.
It is super-motivating to be a part of the Institute.
Daily guidance
In addition to your weekly In-To-On focus, there's a lot more to take advantage of inside the Institute. Tech tips every Tuesday, member Q&A each Wednesday, and monthly programs on management, finance, AI, marketing, and a lot more. Making the time to create your vision is hard. But I know you're on overload. Finding the time is the #1 reason most lawyers never build the practice they want. So everything is delivered via your private podcast feed so that you can listen wherever and whenever is most convenient for you.
Get the firm you want
Up until now, you've felt like the practice is happening to you, rather than directing where its heading. Wins have never been great, because they seem like chance, and losses have felt un-fair because you're doing better work than other attorneys you know.
Get the stability you deserve
This is how you take control. This is how you build the practice that gives you the kind of clients you want, who can pay the fees you deserve, and furnish the revenues you need to live the lifestyle you've coveted.
Get the time you need
You've spent enough time throwing everything at the wall and seeing what sticks. You've spent enough time letting expectations from others set the success of your practice. And you've certainly spent enough time wondering when it's going to "happen".
Compare notes, get insight, and share feedback with a tight-knit community of 300+ lawyers who are laser-focused on building, growing, and expanding their practices.
I once was lost and now…
yes, I found Rosen Institute. Now I know ‘what' to do. More importantly, I'm getting the ‘how' to do it.
Plus I'm talking to real people, learning from their successes and setbacks and staying miles ahead of the
technology
and marketing game. I count on Institute members and programs to keep me moving in the right direction.
New solos waste time reinventing the wheel.
Rosen Institute gives me a large network of attorneys who've already been through the things I'm going through.
Members are highly engaged and supportive, and openly discuss every aspect of the practice of law. Rosen
Institute members
helped me more than double my revenues in only 18 months. I'm very fortunate to have found the Rosen Institute
early
in my career and to have skipped many of the usual law practice missteps.
Breakthroughs happened for me.
Rosen Institute works for me. We had our best year ever at the firm. We're working hard and I've learned enough
to be
able to take time away knowing my office will be functioning when I return. Our business is growing, we're
maintaining
a positive culture, staying focused on serving our clients, and keeping our team happy.
I know that I'm heading in the right direction because of the support I have as part of Rosen Institute.
Lawyers, me included, are prone to hyperbole.
What follows, though, is not. The Rosen Institute is a superb and comprehensive resource for successful management of small and solo law firms. The depth and breadth of the content and member contributions is impressive.
In addition to accessing the insights of Lee Rosen, the force behind the institute, from his decades of managing an innovative small law firm and the technical knowledge of Ned Daze, the institute's law-firm related technology guru, members themselves actively share updates, experiences, trials and tribulations from their own experiences.
Lee Rosen is on another level.
I have never learned so much in so short of a time. He is the guy that makes you think, question, test and think
again.
If you are looking to learn from a high level critical thinker then this is a game changer. You must take a chance
and
see what Lee can do. What I've learned has changed my entire perspective and, more importantly, prodded me to act.
Shhhhhh….don't tell anyone this...
but if you've landed on the Rosen Institute website you've figured out how I 'know' what I know about law office technology. I'm not one to jump into a financial commitment to a law-related vendor quickly, but I signed up the second I learned about this one over two years ago. It's been a great investment of time and money for me, and I've made some great new colleague-friends across the country and around the world. As long as you don't practice matrimonial law in Monmouth county NJ you should seriously consider signing up.
Courses & Classes
Available to nonmembers as standalone paid products, every Premium Rosen Institute member receives free access
to these
and other courses plus additional material and tools available exclusively through Rosen Institute.
course preview
Zapier Mastery
course preview
Saving Time With TextExpander
course preview
Outsourcing Projects
I'm just starting out. What if I ask too many questions?
Ask until you can't type anymore. Your questions help encourage new thinking and benefit the entire community. You'll find a knowledgeable group eager to help you out, and learning partners with similar questions.
Will other members refer clients to me?
Becoming an active member of the community and expressing your commitment to success will not go unnoticed. We encourage everyone to grow their relationships outside of Rosen Institute as well. If you haven't already, take the “Networking 101” course…it's free with membership.
How involved is Lee?
I'm here inside Rosen Institute on a daily basis. I'm around answering questions, asking deeper questions,
pushing folks
forward, and using my experience for your benefit. There's nothing automated, disconnected, or pre-recorded about
my
engagement.
I'm in a Facebook group for lawyers - how is this different?
Facebook groups are great for gab-fests and commiserating about being a lawyer, but not so great for guidance, direction, and structured approaches to building and implementing your vision and growing your practice. With a new course, lesson, or live call every week, dedicated mini-mastermind small-groups, and constant, targeted community feedback, you're on the field making the plays, not in the bleachers missing the action.
I'll be ready after this next trial...
No, you won't. There will always be another deadline, another trial, and another urgent client matter. We specialize in lawyers who "just don't have time". This is a program and a community built around giving you the tools to extract yourself from the practice in a way that means things can run smoothly without your constant supervision. It's your job to show up, but once you do, we'll help you get your business in order.
How can I access the courses, calls, and community?
Everything is available on the RosenInstitute.com website, and in our dedicated mobile app. You can load up on lessons and listen to them in the car, on a flight, or while you're jogging. You get full access to every program we offer and can use the Slack app for desktop and mobile to check in with the community wherever you are, and join our live calls via your mobile device, telephone, or the web.
Live Q&A Sessions
Regular live video conferences give you a chance to ask questions and get answers from Lee, as well as interact
with
other members face-to-face.
I was a keen reader of the Friday File
for about 2 years before I decided to join the Rosen Institute. I'm so glad I did. It's helped me to refine my offering to clients, making it easier to reach potential clients and offer high-quality services. The best thing about the Institute is how active Lee and his team are. The free resources on Divorce Discourse are generous, but the Rosen Institute is a whole new level. Between the Masterclasses, live calls and the members' forum, there's always something new to learn and adopt in my practice.
As a new solo,
the insight and advice I have access to as a Rosen Institute member is invaluable. There simply is no substitute for the day to day interaction with Lee and so many other similarly situated attorneys that I have come to rely on for idea vetting, helpful tips, suggestions, and everything else. Six stars on a five-star scale. My only hesitation in recommending it so highly is a fear that my competition will discover the Rosen Institute and start relying on it as I have.
I love having 24/7 access via Slack!
I was talking with my grown kids and remarked that I think I've learned more in the last 5 years than at any other five year period of time. Here's how it works: when I get stuck or am unsure - I ask the Slack group for guidance - without fail I get a thoughtful response that offers guidance and accelerates my learning - thanks!!
The resources provided by the Rosen Institute have proven invaluable.
I have added three lawyers with a fourth one on the way as well as an additional office. There is not a day that goes by without checking the site for new and valuable information.
I started with the Rosen Institute 2 years ago...
...because I needed help in expanding my practice. Since then, Lee's advice has been instrumental in how we market our services, compensate employees, charge clients for our services, and set up systems and procedures. There literally is no area of the practice we have not improved. Since joining the Institute, I feel professionally rejuvenated. I also feel part of a community of likeminded attorneys, where I can share ideas and learn about business issues large and small.
If you want to revamp your practice, I highly recommend the Rosen Institute, which would be a bargain at many times its price.
Rosen Institute has been a valuable resource for my practice.
Lee presents information in a straight forward and practical way based on his experience as a law firm owner. When he gives you information, he explains the steps and the reasons why. The Master Classes, monthly calls, and information shared among the other members is invaluable. Thank you!
we've revamped our technology, added 3 associates, hired our first supervising attorney, and are opening another office. It's great to be growing.
I joined six months ago
My bottom line on if something is working is looking at our revenues, and since joining Rosen Institute, they've doubled. Higher revenues means more profit. This is working.
Rosen Institute has been an amazing source...
of practical guidance and inspiration. The caliber of the members is top notch. With all of the tools provided here, I have no excuse if I don't soon have the best and biggest immigration firm on the West Coast. I'm on my way.
I can't tell you how energized and inspired I am
I love the courses, the mastermind group, the interaction among members and the collaborative and supportive spirit. I wish someone could bottle this up and sell it. Well, I guess that's exactly what Lee Rosen has done.
At first I was questioning whether I just pissed money away.
The truth is that I was not taking advantage of the Slack channels and hadn't fully explored the resources. I
started
listening to the courses. Things started clicking. Then I connected on the Slack channels. Holy Cow! I was missing
the
boat!
Now, Slack is open all the time. I'm streamlining and getting more profitable. I think the best thing about the
Institute
is the sense of community. One of the things I missed after leaving my firm, was the ability to get creative with
other
lawyers at the end of the day. Now, that interaction occurs 24/7. I am now laser focused.
I joined the Rosen Institute to get access to an instant peer network and mentorship.
Every month I have had the opportunity to learn from lawyers across the country about issues that affect my law
practice
every day. Lee Rosen and the Institute have helped to accelerate the growth of my law firm.
The recordings of educational material on marketing, technology and management are richly and densely packed
with relevant
information. It also offers a place where you can brainstorm, complain about life, and share what's working. Of
course,
if everything is perfect, this isn't the place for you. But, if you struggle to manage the employees, clients,
systems,
and the rest of your life, join!
I didn't even know what I didn't know.
I joined Rosen Institute two years ago to help take my new solo practice into the world of technology and automation. I quickly got that, and then I learned that I didn't even know what I didn't know.
Lee is all about working smarter, not harder. It was a paradigm shift. I hated hourly billing and collection challenges - problem solved: Fixed Fees and better targeted clients. I didn't enjoy certain aspects of law practice (QDROs and brief writing) - problem solved: Outsourcing. Even if I don't include the new client referrals from other Institute members; to date, this has been my best investment of both time and money for the future of my law practice.
I highly recommend Rosen Institute.
I have been a member for three years and find that the Institute returns value month after month. The Institute provides an opportunity to share information and ideas with other like minded professionals unlike any other forum of which I have been a part. Lee Rosen knows his stuff and he is willing to share.
Breakthroughs happened for me.
They say we're the average of the five people with whom we spend the most time. I dramatically upped my average
by joining.
That's when the breakthroughs happened and my practice grew fast. It hasn't stopped happening yet.
Premium Membership provides me with essential tools for starting my practice.
I've connected with other practitioners. I've peaked behind the curtain to learn what technology, systems, and
marketing
works for others. My participation keeps me focused on my vision and achieving my goals.