“Is my website supposed to be about me or the work that I do?” asked the lawyer.

Your website should be about the solution to the problem you solve.

Let’s talk about your hair.

You’ve got oily hair. You want something different: light, fluffy hair or something, right? This is from someone who shaves his head. What do I know from hair?

You’re researching that oily pile of crap on your head. You’re looking for solutions.

Are you looking for the site about fixing oily hair, or are you looking for a site about the company that makes the oily hair solution, e.g., Procter & Gamble?

Do you want to know how to wash that oily crap out, or do you want to know the history of the company that makes the solution? Do you want to know how to avoid having oily hair going forward, or do you want to know about all the other stuff P&G makes?

You just want to know how to make that mop you call hair look presentable. That’s all you care about. If P&G gives you the hair 411, then you’re buying what it’s selling. If the company spends its time telling you things like “We are focused on making every day better for people and the planet,” then you’ll go to a different site.

Your site needs to be about your client’s problem. That’s the focus. If you feel compelled to talk about yourself, then get another site or stick those pages somewhere deep down in the site you build about the problem.