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Hi, I’m Lee Rosen, and I’m behind what you’re seeing here.
I learned to grow a law firm the way most of us do – by trial and error. It was never easy. In fact, it was often a horrible mess.
My wife still suffers from PTSD. I’d come home one day telling her how we’d have to file for bankruptcy. A week later I’d be giddy because we’d collected a big fee and were going to have a great month. Maybe I should have kept my anxiety and stress to myself, but that’s not how I roll. My emotions impact everybody in close proximity. Stoic? Um, not me.
I created Rosen Law Firm from scratch, grew it to many millions in annual revenue, and sold it. It was a wild, educational, fantastic ride. My experience, coupled with what I’ve learned helping lawyers in other firms, is the basis for what we’re doing now at Rosen Institute.
I tried every marketing idea as we grew (radio, TV, print, websites, online ads, podcasts, videos, email autoresponders, public speaking, seminars, webinars, pens and coffee mugs – sprinkled with lots of networking). We moved our revenues from a few hundred thousand dollars per year to millions.
Of course, we quickly bumped into management problems, technology challenges, and trouble tracking our finances. So we built systems, processes, and dashboards. It wasn’t easy and we didn’t always have linear growth, but we kept going even when the going got tough. It got tough – really, really tough. But we persisted, year after year.
Each year was different. We evolved from a big team to a smaller team by outsourcing key functions. We employed advanced technology to achieve efficiencies. We shifted to remote work and distributed our people across the globe. We built systems and created a stable business structure. That allowed me to step back and work on the business so that it could be sold.
For more than a decade, I served as the Law Practice Management Editor of Family Advocate, a publication of the American Bar Association, Family Law Section. A few years ago the ABA gave me the ABA James Keane Award for excellence in eLawyering as a result of our online services and use of technology.
I’m a former Chairperson of the Law Practice Management Section of the North Carolina Bar Association. I’ve served as a contributor to Lawyers Weekly, TechnoLawyer, and other legal publications.
I travel full-time with my wife Lisa. We work remotely (Lisa writes novels). I’ve worked from more than ninety countries and employ the technology and management approaches that make remote work possible.
You can call me at (919)787-6667 or email me at email@example.com.
I appreciate the interest, but I’m not accepting invitations for speaking, coaching, or consulting. I’m devoting all of my time to the premium members at Rosen Institute.
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