I can’t even begin to tell you how much time I spend looking at family law attorney websites. It’s an obsession and I’ve really got to find a 12 step program. Maybe I should take up drinking since I’m really not getting anything good out of my present addiction.

Every. One. Of. These. Sites. Is. The. Same. EVERY SINGLE ONE.

How can that be? How is it possible? Are we simply copying the text from one site over to the next?

Do this simple test for me and for yourself – Take 5 minutes and read your website copy out loud. Every time you see your name or your firm name replace it with the name of one of the other lawyers or firms in your area.

Does it make any difference? Are you saying anything about yourself or your firm that they can’t say about themselves?

If not, then it’s time to revisit your copy. Give prospective clients a reason to hire you instead of them. Point out the differences between you and them. Give the client something, anything, to help distinguish between you and others.

There are certainly things about you and your practice that are unique, aren’t there? Were you an Eagle Scout? Were you the kid that raised money for muscular dystrophy with a neighborhood carnival? Were you the person falsely accused of human trafficking? That last one was just a test to see if you’re still reading.

Maybe there’s a difference you can point out about your practice. Are the biggest practice in the county? The smallest? The only family law specialist? The first specialist? The only one that has a copy of the brilliant Mel Frumkes’ Divorce Taxation Handbook? The only family law attorney in your city licensed before the U.S. Supreme Court? There must be something special about you.

If you can’t find a single unique thing about you please call me up and let me help. Use my contact form and we’ll schedule a time. I guarantee you that we can find something.

We can do better. We can give clients a choice. We can stand out from the crowd. This is your chance to shine. Don’t be a can of peas please.