I’ve been writing some columns for TechnoLawyer. It’s for a column called SmallLaw. They have a handful of excellent writers dealing with small firm issues and providing excellent advice. They make the columns public, a week after release, on their excellent TechnoLawayer blog. You can get the content a week earlier by subscribing t0 SmallLaw via email.

My most recent column came out yesterday. Here’s the introduction:

Along with the warmer weather and blooming flowers comes conference season. Conferences occur in every industry and every part of the country. It’s time to pack your bag, jump in the car, get on a plane, and get out and meet some people. Conferences can generate significant new business – often in ways you cannot predict. Woody Allen explained it best when he said “Ninety percent of life is just showing up.” Today’s column explains how to maximize the other 10% to ensure success.

Click on the link for the rest of the article and my ideas about how you can turn conferences into revenues.