She e-mailed me a referral. It came with all kinds of information about the client. She looked good on paper. The e-mail had everything I needed except the client’s contact info.

For that, I’ll have to sign up for the service.

She called to tell me her company has more clients than it can handle. It’s overwhelmed with inquiries from great, paying clients. She can have the calls forwarded to me.

For that, I’ll have to sign up for the service.

He sent me a beautiful packet of information in the mail offering to manage live chat on my website. His company would talk those website visitors right into paying with their credit cards. It’s that good. I can use the service to quickly turn “website visitors into revenue,” said the printed material.

For that, I’ll have to sign up for the service.

They’ve got a magic toll-free number that spells out the magic word.

For that, I’ll have to sign up for the service.

They’ve got a terrific optimization methodology for me so I’ll rise to the top of Google and I’ll need a vault to hold the money I’ll make.

For that, I’ll have to sign up for the service.

Yep. I’ve signed up for various services over the years. I’ve also talked to hundreds (maybe thousands now?) of lawyers who’ve also signed up.

Do any of them report having filled up their vault? Do I?

Nope.

There is no magic marketing bullet. Nope.