I’m not a very good writer. I do my best, but it’s not great. I’m surrounded by very good writers who reinforce my lack of skill.

I’ve got a good friend who’s just a natural. He can sit down at the computer and crank out some pretty amazing stuff. I’m in awe of his ability.

My wife is also a great writer. She studied literature for years and is now cranking out short stories and is working on her second novel. I’m jealous of her talent.

I’ve never been especially good at writing. Each time I sit down to write something, it’s like I’m figuring it all out from the start. I find it hard to get into a flow with writing.

However, I have been pretty successful with my writing. I’ve been posting here at Divorce Discourse for more than a year, and I’ve generated more revenue than you can imagine for my family law practice through referrals from other professionals reading my articles. Recently, I’ve been invited to do some consulting for other law firms, and in a very short period I’ve generated hundreds of thousands of dollars in revenues for those projects. Whatever it is that I’m doing here is working.

You could be doing the same thing that I’m doing. You could be blogging on family law and posting to your site for the benefit of potential clients.

You might be saying to yourself, “No, I couldn’t, I don’t have the time,” “I’m not very good at writing,” “I don’t know what I’d write,” or “I couldn’t possibly do that.”

I really didn’t think I could do what I’m doing. I didn’t think I had it in me. After all, I’ve known for a very long time that I’m not a very good writer. At the outset of this project, I thought I would mostly do podcasts on this site. I never planned on writing every day. I figured I could talk much more easily than I could write.

I was wrong. I’ve been able to do it. I’ve surprised myself.

How have I managed to keep creating content? How have I managed to keep writing?

Several things have worked for me:

First, I’m writing nearly every day. Once I got going, it was pretty easy to keep going. The more I write, the more I write. There’s something about getting into the habit of writing that makes it easier and easier to keep going. In fact, if I take a few days off from writing, I find it very difficult to get going again. It’s key for me to keep going every single day. Breaks are not a good idea.

Second, after about six months of writing, I hired an editor. I’ve got someone terrific reviewing every article I post on this site. She’s a lawyer with experience as a writer/editor and she makes sure I don’t say anything that makes me look too stupid. I feel much more secure about my writing knowing that someone is checking on me, fixing my grammar and punctuation, and keeping me on track.

Third, I look for content everywhere I turn. I get comments here on the site, e-mails, phone calls, etc., and I use them all to stimulate ideas for articles. I simply write down the answers to the questions I’m asked, and my answer becomes an article. If you think about the things your clients are asking each day, you’ll have more ideas than you’ll ever need.

I’m thrilled that I’ve been successful with the writing. I truly didn’t believe I could do it. I just didn’t think I had it in me.

Here’s what I know: If I can do it, you can do it. Get yourself going, add content to your website, stick with it, and you’ll be rewarded. Writing content is an amazingly powerful way to grow your practice, even if you’re not a very good writer.