Do you know much about your website visitors?

For many of you, the answer is a resounding “yes.” You know the number of visitors, where they’re coming from, which pages they’re visiting, etc., etc., etc. The data available is amazing.

If you already know this stuff, then I’m not talking to you today.

I’m talking to the lawyers who have no idea about what’s happening on their sites. That’s a big bunch of lawyers.

There are lots of ways to find data for your site. The easiest and cheapest way to do it is to use Google Analytics.

Google Analytics is a sophisticated service that provides more information about your site visitors than you will ever be able to use. It comes with nearly limitless opportunities to learn about your visitors and their behaviors.

Google Analytics is free, and it’s incredibly easy to implement.

If you’d like data about your site, simply visit the site and sign up. You probably already have a Google account, so you’ll be logged in easily.

Once you’re in, you’ll have access to a simple code that you can cut and paste into your site. If doing the setup doesn’t interest you, it should only take your website guru 30 seconds to add the code.

Once the code is installed, you’re up and running. You’ll have immediate access to visitor data in real time. You can tell how many visitors are on the site right now, and you can see what they’re doing. It’s fascinating.

Over time, you’ll gather more and more data and be able to analyze historical trends. You’ll soon be able to see whether site traffic is growing or shrinking. You’ll know whether your web advertising is working. You’ll know how much time visitors are spending on the site and which pages get the most attention. You’ll find out which pages result in visitors leaving the site and which pages encourage visitors to dig deeper.

If you aren’t yet analyzing the quantity and behavior of your visitors, you’re missing out on actionable data that will help you build your practice and generate more business.