I helped a lawyer out a few weeks ago. She wanted to talk about implementing fixed fees in her practice. We chatted for about 30 minutes, and I sent her some client agreement samples.

It was a pleasant call, and I felt like I had provided her with some direction that would save her some time. I had a good time on the call.

Last week, I got a nice card that included a present.

It was nice of her to send the card and the included item, but it really wasn’t necessary.

What did she send?

A gift card. For what?

For Greek Fiesta. Greek Fiesta is a cheap, wait-in-line gyro place I frequent quite a bit. In fact, I’m kind of obsessed with its chicken gyro.

Why was it the best gift ever?

Because this lawyer had taken the time to figure out what would matter to me. She clearly reads this site and pays attention to me on social media. She bothered to figure out what I might like, and then she tracked down the perfect gift.

They say that it’s the thought that counts.

They’re right.