I’m not much for titles. I don’t really care what you call me. I don’t really care what’s on my business card. It just doesn’t matter to me.

There are things I do value, such as money, autonomy, and authority, for example. Those are some of the things I care about. I don’t care about the label you put on my job.

Some people don’t see things the way I see them (you already knew that, but I’m constantly surprised).

They place importance on the title their employer gives them. Everyone is different, I suppose.

Be aware that it matters a great deal to some of your people that you call them the “client services coordinator” rather than the “receptionist.” Some have a strongly held preference for “administrative assistant” over “secretary.” Everyone has a different perspective.

Find out what your people care about when it comes to titles and use that information to help them find satisfaction in their work. It matters to some employees to move from “Paralegal” to “Senior Paralegal” to “Paralegal Manager,” etc.

Be aware of the importance of this issue and use it to the advantage of your practice. Titles are cheap, they make people feel good, and they are important.