I’m listening to the new Madonna album now (don’t judge me!). I’m using MOG, a music service that I subscribe to. It allows me to listen to unlimited music without having to purchase the album. It costs $9.99 a month for unlimited access to something like 10 million songs.

Let’s not worry about why I’m listening to the Madonna album. I’ve always liked her: I confess it, okay. Leave me alone.

Anyway, let’s get to the point. As I listen to the new album, I’m skipping forward one song at a time. I give each song about 15 seconds before I move to the next one. Of the 12 or so songs on the album, I’ve found about three that I really like. I’m making that determination, remember, after listening for 15 seconds.

How long do website visitors give your website before clicking away? How long do you have to hook them and keep them before they go back to Google to find a different lawyer?

If you get 15 seconds, you’ve been given a gift. Realistically, you’ll likely get under three seconds. They barely give you the time it takes for the page to load and for them to find the back button on their browser.

Visiting a new website is just like listening to a new song. Visitors give you a chance—a very brief chance—to make a great impression.

Take a look at your site for three seconds and see what it says to you. If it doesn’t draw you in and hook you, then it needs something that it’s missing.