My cat died. Don’t worry, it’s been a long time. I’m over it.

The cat was euthanized  by our veterinarian. She lived a long and happy life, but she ran out of gas and it was time.

He put her to sleep in the morning. That night, at about 8, the vet called me to check on me and make sure I was doing all right.

The call lasted, maybe, three minutes. He told me that he knew how hard it was to lose a pet. He told me that he’d been through it himself.

It’s been more than a decade and I’m still thinking about that veterinarian and I constantly refer people to him.

His call meant more than it might otherwise because it came at an emotional time for me.

We have the exact same opportunity to make an impression. We know when clients are upset and when things are difficult for them. We have the chance to call with kind words and make a huge impact.

We can call the night of the initial consultation and acknowledge what a big step they are taking. We can make sure they learned what they wanted to learn and that they’re doing alright.

We can call the night of the hearing and make sure they’re hanging in as we wait on the decision.

We can call the first night after the child returns to the other parent after a four week summer visit when we know they’re sad and missing the child.

Our calls at those important moments, our concern for our client’s well-being, will have an impact we won’t always fully appreciate. Try it, tonight.