You’ve got nothing to do. Your day is wide open.

You get frightened. You’re worrying about money, and you get inspired about your marketing (fear is like that).

You get to work and do some referral source lunches and run some pay-per-click ads.

What happens?

It works.

Shocking, huh? Marketing works.

Then you get busy, and what do you do?

You stop marketing.

What happens?

You get slow again.

Up and down, up and down, up and down. You’re doing what most of us do. You’re on the yo-yo.

Get off.

Develop a marketing plan. Build marketing time into your schedule. Make it happen each week regardless of whether you’re busy.

That’s how you get busy and stay busy.

You’ve got to commit the time and resources to keeping the system rolling along regardless of how busy you are during any particular period.

Get off the yo-yo.