“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where—” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
“—so long as I get SOMEWHERE,” Alice added as an explanation.
“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”
— Lewis Carroll’s “Alice in Wonderland”
Should I strike out on my own? Should I hire an associate? Should I lease more space? Should I buy ads on Google?
The answer depends on where you’re going. What do you want?
