Podcast: The Nature of Maintenance

Bad weather and a wet pair of shoes: together, they’re the sort of thing that becomes a worry in nomadic life. I’ve got one pair of shoes to my name, and getting them wet makes me feel soggy. So, when I woke up to wetness outside my Airbnb window, I feared a sloshy day.

To my relief, it wasn’t rain at all. The city was out in full force, power-washing sidewalks and vacuuming debris. The complexity and organization required to maintain a city started cycling through my thoughts.

Clean sidewalks are expensive. The costs of personnel and machinery add up quickly, yet the cities maintaining their sidewalks understand the value gained.

Maintained cities attract more tourists, nicer shops, and higher tax revenue. You won’t find Chanel and Apple stores (or the guests who spend there) in unkempt districts.

The same principle applies to your business. From the furniture and walls to file systems and onboarding processes, a strategic approach to maintenance is essential if you want to attract clients who will grow your practice.

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