Video is quickly becoming an essential part of every legal website. You’re increasingly at a competitive disadvantage if you don’t have video all over your site.

Unfortunately, most lawyer video is seriously boring. It’s tough to watch. When you ask one lawyer what they think of another lawyer’s video they usually say “it’s too long.”

They make that criticism with good reason. A very short video, if boring, is way too long.

The key is to make good, interesting video.

Sadly, you’re not going to be able to look for examples on the websites of most other lawyers. You’re going to have to look elsewhere.

I’ve linked to two videos below that are great examples. I think they’re worthy of study as you figure out what to do with video on your site. One has very high production value and likely cost a small fortune to produce. The other is much simpler. Watch them both and search for lessons you can use in making your own video.

In both videos I found myself totally sucked in by the story and by the passion of the main characters.

Finally, I’ve linked to a one minute commercial. I’m really not sure what to make of it, but it’s totally worth 60 seconds of your life.

http://www.youtube.com/watch?v=MnSIp76CvUI