“I really like my website copy,” testified the lawyer.
“Objection, relevance,” I responded.
The imaginary judge shouted, “Sustained!”
Who cares what you think of your website? Who cares what you think of the design or the copy? Who cares what you think of any of your marketing material?
The only thing that matters is what prospective clients think. They are the judge.
Get it? Got it? Good!
