Being the best, or being different?

From Novi Sad, Serbia…

A tech tip about the “call whisper” feature available in many VOIP phone systems that can automatically give you advanced information about your caller, as well as allow you to monitor and train new employees.

Some concise advice about why using criteria like price, and “experience” to market ourselves isn’t meeting our clients where they’re actually making their decisions, and how being different is the better approach.

I have a lot more ideas about marketing, management, finance, and technology in your practice that I send out in my Friday File email each week. Get it here.

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