It’s a new year and time for new plans.
For most of us, the plan is simple. We’re planning to do better in 2014 than we did in 2013. We’ll do more—more clients, more revenue, more profits. That’s the plan.
Unfortunately, most of the key elements of doing more cost more. They take money—more money. Mostly we spend money on advertising, both online and off.
Realistically, many of us don’t have the money we need to do more. We’re high on plans and low on cash.
However, we don’t need much cash to build our practices if we use our time to build our network of referral sources. That’s a low-cost, high-impact approach to practice development. Networking costs you time, not money. If you don’t have as much work as you’d like, then you’ve got time to spend on networking.
Your 2014 Networking Plan
To get started, you can do one of two things:
- Simply get started. Make some calls, do some lunches, and build some relationships. OR
- Buy a copy of my book Networking 101 and read it before you start. It takes about 90 minutes to read.
Do you need my book? No. It doesn’t say anything you can’t figure out on your own. However, it does get you on track, show you a system, and pump you up. I’m confident that you can turn a $30 investment into a boatload of revenue if you apply yourself.
Of course, “applying yourself” doesn’t mean reading the book. The book is the easy part. Taking the actions prescribed by the book is where you’ll find the “more” you need in your practice.
Are you ready for more?
