It’s like a sharp punch to the gut.

That’s how a negative review on Google, Yelp, Avvo, or one of the other review sites can feel.

It’s especially hurtful when the review isn’t consistent with reality.

It happens sometimes. It’s painful.

Then, in some jurisdictions, defending yourself is difficult. Due to confidentiality issues, state bar rules, or common sense, it’s sometimes better to simply leave the negative review alone and pass on the opportunity to comment.

That’s the situation one of my friends recently found herself in. A very negative review was posted, and she was forced to sit on her hands and refrain from typing a response.

She was frustrated, irate, outraged, and a bunch of other adjectives. She wasn’t a happy camper.

Instead of responding to the negative review, she sought some positive reviews. It worked.

Here’s the e-mail she sent to her friends, family, and referral sources (names changed to protect the innocent):

Dear Colleagues and Friends–

Hope this e-mail finds you well.

Recently, I received a scathing review on Google. Due to confidentiality, I can’t defend myself online. And, unfortunately, I can’t elicit testimonials from our clients (due to our ethics code), so I’d like to ask for your help.

I’m inviting friends of the XYZ Practice, who know of our work either by previous referrals you’ve made, our workshops, or other talks/workshops you’ve attended or co-led with me, or other collaboration with our practice, to write a brief online Google review for XYZ Practice.

See the attached document for very explicit, easy instructions on writing a GOOGLE REVIEW. (And no pressure–if it’s not your thing, please don’t worry about it). If you’d like me to reciprocate, please let me know, as I value you and your work and would be glad to reciprocate.

Wishing you a Happy, Healthy, and FUN 2014! One of my resolutions for the year is to reach out and connect with more friends and colleagues. Hope you’ll stay in touch!

Thank you,

Beth