I was extraordinarily privileged to be able to use my mortgage broker.

Sure, he sold home mortgages to homebuyers, and he earned a commission. But he wasn’t just any mortgage sales guy.

He was a “referral only” mortgage broker. You could only use him if you had a “referral.” I got lucky when one of my friends referred me to him.

It was the same deal with law school. I had to “apply” and was fortunate to be “selected.” I know I was “fortunate” because the school told me when it “congratulated” me.

Amazingly, probably because I’m such an exceptional human being, I was also “selected” by American Express to “apply” for a platinum card. If AmEx “approves” me, then I can pay $450 a year for the “privilege” of being accepted as a “member.”

Recently, I was “invited” to a lawyer conference. It’s by “invitation only,” and I was very fortunate to have been “selected.” I was, of course, giddy.

This is good stuff. This is powerful. It works. I watched it work on a bunch of my lawyer friends who were also “selected” to all of the above.

“Congratulations,” you’ve been “invited” to “apply” for an “exclusive” relationship with our “prestigious” law firm.

How can you use it in your business? Give it a try. It’s fun.