So last week I trashed SEO firms. I got a shocking number of e-mails from lawyers agreeing with me. Keep your e-mails and comments coming—I love the feedback (even when you disagree with me).

Today, ironically, I’m promoting something done by a SEO firm. Maybe these firms do some good in the world? They can’t be all bad. I do believe some of them make the world a better place when they encourage professionals to create helpful content. Making information available to laypeople is a good thing.

While clicking around randomly, I stumbled across whitespark. The company builds websites and provides SEO services. It’s based in Canada, so its employees must be nice, right?

Anyway, whitespark has a Review Handout Generator tool on its site that generates a custom PDF for you to e-mail or hand out to your clients so they can easily review your firm on Google. Some clients are happy to review your performance online but simply can’t work their way through the process. Of course (here comes the usual disclaimer), be sure that asking your clients to complete an online review is permissible under the ethics rules in your jurisdiction.

With Review Handout Generator, you’ll select from among several nice designs and then enter your firm’s information. You can even upload your firm’s logo. The site then creates a professional-looking PDF that will walk clients through the review process. You can either print the PDF and give it to clients or e-mail them the file.

The Review Handout is perfect and resulted in me smiling about something done by a SEO firm. Amazing.