How You Can Get Noticed in the World

Maybe there was a time when hanging an “Attorney at Law” sign above your courthouse-adjacent office door worked to get clients. But, if there was such a time and place I missed it. I started practicing law a long time ago and even then we were beyond the hanging out a shingle days of yore. You need to take action if you want people to start looking for you, and no matter what you do to create awareness, it’ll be more effective if you target your efforts at a small group of people. That’s true because it takes a while for people to notice and remember you. They need more than one interaction. You’re going to have to hammer your existence home by repeatedly interacting with the same group of humans.

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