Identity theft is an issue for law firms. We handle sensitive documents and data, and failing to protect that information puts our clients at risk.

I had the opportunity to interview John Sileo, an expert on these issues.

I found the interview interesting for three reasons. First, the guy has some interesting things to say. Second, the interview was sponsored by Fellows, the shredder people. This is a fascinating format for spreading the word about the company’s products. Finally, the interview format—the video professionally produced in the studio and my participation by phone—is an efficient and effective marketing approach. It worked well, and the final product is slick and useful. This approach is something you might consider for your practice.

Watch the video, and click though using this link if the embedded video doesn’t appear in your reader.