This is one of those times where I’m not digesting information and applying it in a practical manner to the practice of family law. If you want to use what I’m presenting to you today, you’re going to have to do some work—some thinking about how this relates to what we do. However, it’s Sunday, you’re tired, and I can certainly understand why you might want to avoid thinking, so feel free to skip right on by this post.

For those of you who’ve decided that you’ve got the energy for thinking on this cold Sunday, here we go:

When attorneys come to me seeking marketing advice, they are usually looking for ideas about tactics for disseminating their message. They are interested in websites, blogs, podcasts, advertising, and printed material.

Generally, they are less interested in discussing their marketing message than they are in the tactics.

If you’re a “tactics” person, then you likely won’t find this video particularly helpful. If, however, you’re a “message” person (and I think tactics generally fail without a good message/strategy), you might find this particularly useful. I did.