It’s no secret that fresh, updated website material helps you rank well on Google and the other search engines. SEO gurus have reverse engineered Google sufficiently to be confident that more recent content has an advantage over old material when it comes to the rankings.

That’s why blogs often rank so well on the search engine results pages. They’re regularly updated (you’re doing that, right?) and therefore Google rightly assumes that it has the latest information and that the blogs will be useful to its audience.

But How Do You Stay Fresh?

Freshness is about publishing new material and updating the old material to bring it current. Freshness requires a consistent, steady stream of updating, adding, expanding, and revising. It’s a never-ending task.

Having fresh content is like having fresh milk. You’ve got to regularly stop by the grocery store, pick up a carton, bring it home, and put it in the refrigerator. If you skip any of the steps, you end up with an empty refrigerator or a carton filled with that rotting, smelly, chunky residue of spoiled milk.

Picking up milk is an annoyance, so most of us systemize it. We maintain a grocery list, and we make regular visits to the store. For many years, my family used a grocery shopping list iPhone app to keep up and remind us to buy the right items.

Producing fresh content never gets easy. It takes time and effort to produce new material, but it can be done if you make it a part of the way your business operates week in and week out. It’s as easy as grocery story runs.

Editorial Calendar Software Can Help

We’re using some software to keep ourselves on track. It helps us schedule new content and assists us in back-step planning the process. We can start with an idea and a deadline and work backward to assign each step in the process to the appropriate person on our team. Everything from research to writing to editing can be specified, assigned, and maintained on a task list.

We’re using CoSchedule to help us keep our websites fresh and at the top of the search engine rankings.

CoSchedule provides an elaborate, elegant calendar and task management system, but it does way more than that.

It handles social media promotion of our content, including posts on Twitter and Facebook. It makes it easy to schedule immediate posts and posts off in the future.

CoSchedule tightly integrates with WordPress, Evernote, and Google Docs, which we use to publish, research, and write our articles. It’s also tightly integrated with LinkedIn, Pinterest, Bitly, and a list of other relevant products. More integrations and features come out regularly.

The most significant advantage we achieve with CoSchedule is staying fresh. It’s enabling us to keep a steady flow of words, pictures, videos, and social media posts coming on a regular basis. Our sites look new, vibrant, and current because they are new, vibrant, and current. We’re publishing fresh content on a daily basis.

CoSchedule makes sense if you’re struggling with staying on top of your content production. It’s a simple product that streamlines the workflow, drives it forward, and keeps things organized as you move onward.

We’re staying fresh with CoSchedule. We’re also staying on top of the rankings. CoSchedule offers a free trial. Try it and get fresh.