I’m in New Orleans for a few days speaking on family law marketing, technology and management for the ABA Family Law Section. I’m also attending the Family Advocate editorial board meeting. Last week I mentioned, here on the site, that I was coming.

After mentioning the trip I got an email from a New Orleans lawyer. He proposed that we get together for dinner to chat about my practice and his. He offered to pay so I immediately said “of course.” He offered to pick me up a the hotel and take me to an authentic New Orleans experience.

At 7 last night Tim Young pulled up to the hotel in his gigantic, sweet, Mercedes. I climbed in and we headed out. He explained a bit about the downtown area and filled me in on some of what had happened to his home during Katrina. Interestingly he had minimal damage by New Orleans standards – part of his roof peeled off, half of his drywall was replaced along with most of his furniture. It was fascinating to hear it all from a native.

We got to the restaurant, headed for our table and got totally wrapped up in a conversation about marketing, technology, law firm associates, staff and a host of other issues. We’ve got a lot in common. He also explained his personal injury and maritime practice. This guy loves running a law firm, but more than that, he loves litigating his cases and helping his clients. He’s handling some big matters and he has tremendous passion for the work.

I was totally impressed by this guy. I had a great time and I can guarantee you that I’ll be referring business to him. In fact, I can’t wait for the chance to send a case his way.

This guy gets marketing. He takes action. Do you?

You might not live in New Orleans and have a steady stream of visitors, but you live somewhere and there are people there, right? Are you taking someone out for dinner? Are you sharing your passion for your practice? A straight line is the shortest distance between you and a referral. Just do it.