You come equipped with an unfair advantage that gets you business.

It’s already within you. It’s already bought, paid for, and ready to go. You’ve had it all along.

The advantage is that you’re different. Not “different” in a weird or sad way. Not “different” in a special classroom at school way or putting you on the short bus way.

You’re just different from all the other lawyers because of your DNA and your unique parents, siblings, childhood, experiences, education, interests, and everything else that makes you the person you are today.

You’re different in a good way. You’re different in a way that will bring you a steady stream of new clients.

Unfortunately, our instinct is often to hide our differences.

We conform; we make ourselves like the others. We do it when:

• We dress like other lawyers,
• We buy the shoes they buy,
• We own the houses they own,
• We drive the cars they drive,
• We make our offices look like their offices,
• We compare ourselves to them,
• We ask them for advice,
• We market like them,
• We price like them,
• We create a website like their website,
• We learn like them,
• We join their clubs, and
• We say what they say.

Being different is a HUGE advantage. It’s what gets attention. It’s why people want you and not someone else. It’s what brings you clients.

Yep, of course, being different alienates some clients. But being the same as everyone else results in you being invisible to all of the clients.

Be different.