TechnoLawyer is running some columns I’ve written in its SmallLaw series. This is my latest. TechnoLawyer makes the columns public a week after release on the TechnoLawyer blog. You can get the content a week earlier by subscribing to SmallLaw via e-mail.

I’ve been practicing law for 23 years, and I’ve been marketing since day one. It started with lunches with referral sources. I then started attending seminars and sending big batches of direct mail to referral sources. In 1995, I built a web site. Some time later, we took up advertising in business publications, then newspapers, followed by radio and even some television. Lately, we’ve been blogging and tweeting.

To keep reading, and to find out which marketing approach has delivered the biggest payoff, click for the rest of The Lunch Dividend.