This site looks different depending on how you access it. If you come via your computer’s web browser, you see one thing. If you come via your mobile device, you see something else. Each of our sites has been optimized for visitors on browsers, iPads, and phones.

Why?

Because it’s hard to read some content on a phone. The screen is tiny, and it’s a pain to zoom in and out on every important detail. It’s frustrating and time consuming when the site doesn’t work right, and we quickly move on to something else.

A variety of mechanisms is available for converting your site to a mobile-friendly site. Some sites can accommodate a quick plug-in that, once activated, does all the work for you. That’s the case with Divorce Discourse. The site runs in WordPress, and a plug-in called WPtouch Pro does most of what needs to be done to make the site easily accessible on a smartphone.

One of our other sites, Rosen.com, is also optimized for mobile, but we had to approach it differently. Rosen.com is a more complicated site, so our developer built a custom mobile site theme. The plug-in was cheap, but the custom theme cost considerably more.

These applications look at all visitors one by one as they arrive at your site and determine which browser the users are employing. When a mobile browser shows up, the mobile theme is served. It’s pretty cool.

Do you need a mobile theme? If you’re using Google Analytics, you can check the number of mobile visitors. This site has about 25% of its visitors coming on phones and iPads. Rosen.com gets more mobile visitors, but they’re a smaller percentage of the total.

You’re going to need to deal with mobile visitors and make them feel welcome. You can do it now or you can do it later, but you’re going to need to do it. Make those visitors happy.