Google Analytics provides very useful, free, data for benchmarking your site. They tell you how you’re doing compared to other family law sites.

Here are the figures they returned as benchmarks for our family law practice site for the past 3o days. These are the numbers we can use to compare our sites to others. It’s fantastic that Google offers family law, specifically, as one of the categories. Take a look at your stats and see if you’re beating the benchmarks.

Visits – 3,337
Bounce Rate – 55.98%
Pageviews – 8,644
Average Time on Site – 02:04
Pages Per Visit – 2.59
New Visits – 77.87%

Thankfully, we’re crushing the benchmarks. Are you? If not, then it’s time to take them, one at a time, and develop a strategy for beating the benchmark.

For instance, if your “Average Time on Site” is below the benchmark then you need to work on your site content. Give the visitor something to read, watch or listen to. If your “Bounce Rate” is higher than the benchmark then give the visitors something to click on that interests them (Bounce Rate is the percentage of visitors that don’t click on a single thing).

I love that we can get some objective data from Google. I desperately wish we had financial benchmarks for our practices. That’s one of the many things I think the ABA and the state bar associations should be doing for us.

Since this rare data is available, you should use it.