Countless lawyers have explained to me that they’re not building their referral network because they don’t want to end up in the bind of receiving referrals and then being unable to reciprocate.
I understand the sentiment. I worried that my referral sources would quit referring if I didn’t send referrals back. I worried that resentment was building because I wasn’t fulfilling my end of the implied bargain.
Other lawyers tell me they have the exact same fears. They feel fortunate to be getting referrals. They don’t want to damage these important relationships with their referral sources. They don’t want the resentment to grow.
