A Google My Business listing is an online legal directory your firm is able to leverage to reach the top spots in Google’s organic results when your local people are searching for legal help. As companies like Google, Facebook, and others work to keep users inside of their walled gardens instead of out on websites they don’t control, they’ve been building tools that allow your practice to provide many of the features and types of information you used to provide on your website from inside their own search results. In this guide to local SEO for lawyers, we’ll teach you how to set-up a Google My Business listing for your law firm, how to maintain it, and the unique tips you might not have heard to maximize the results you get from it.

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