We often make things harder than necessary. The approach we take to increasing revenues is something it’s easy to over-complicate. We have vendors pitching us solutions, we’re loaded up with articles we need to read, and we’re weighed down with ideas we’ve heard around town. Increasing revenues feels like a complicated, tricky, hot mess.
But, we can keep it simple. In fact, we have to keep it simple. Complexity is the enemy when we’re working on the business.
