Good morning.
When another professional refers business to you, it feels like you should make referrals back. Many lawyers neglect to build their networks because they worry they won’t be able to reciprocate.
Today’s message is up in the podcast feed, and I talk about why you often don’t need to worry about referring back, and how even when reciprocity is expected, it’s not always referrals that your professional contacts are looking for – there are lots of other ways you can fulfill obligations if you don’t have enough referrals of your own to make.
Today’s assignment is in there as well – it’s simple, but a big one. Report back here and let us know how it goes.