Start with the audio. Take a few minutes and listen. Then move on to the video below when you have an hour. It’ll be an hour that changes the direction of your practice.

Then use this list of questions to think things through.

  1. What does your organization look like?
  2. Why do clients come to you?
  3. Why does anyone care about what you do?
  4. What does your firm do?
  5. What does it offer?
  6. What kinds of people does it serve?
  7. What do clients say about your firm?
  8. What do employees say about your firm?
  9. How important is the technology?
  10. What does the larger community say about your firm?
  11. What does the legal community say about your firm?
  12. What kind of people will you need to hire? (skills, attitudes)
  13. What are your standards for service quality? How do you do the work? What do you expect of your people?
  14. How do you grow? – new products, locations, customers, innovation?
  15. What do you refuse to do?
  16. How big is your organization?
  17. How specifically do you measure success?
  18. What does the place or places look like? Is there a place?
  19. What does the place feel like?
  20. How do you feel when you enter?
  21. How do employees interact?
  22. How do clients react?
  23. How do people who work here feel about their jobs?
  24. How do you, the founder, feel about the business?
  25. What’s your role in the business?
  26. What are your everyday tasks?
  27. How do you find your prospects?
  28. What are the 3 most important things you offer your clients?

Additional Resources:

What’s Your Vision of the Future?
Can You See Your New Law Firm?
Why You Should Set Up a Practice Advisory Board
Are You a Lawyer or a Law Firm Owner?
Creating a Law Firm Vision

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